Tom Brady, sports star, and now co-chairman of the new company Autograph, is bringing NFTs to new heights. This isn’t a surprise, though, as NFTs have taken over the entertainment industry. Everywhere you look, creators, artists, and celebrities are offering amazing NFTs that match their unique styles. If you’re a fan of the specific person, they’ll certainly appeal as much, if not more, than any physical merch.
But what’s interesting about Autograph specifically is how organized and high-profile it is. Its NFTs are connected to several huge celebrities. I’m talking about Tony Hawk, Tiger Woods, Wayne Gretzky, and naturally Tom himself. And that’s not even the full list. And if that’s not impressive enough, the company’s being advised by major players from Apple, Spotify, Lionsgate, and DraftKings.
This is such a big move it’ll likely inspire many others to use the NFT model to promote and offer value to different demographics. It’ll likely expand to everywhere it can. Businesses would be foolish to ignore it, and the ability to create verifiably unique items has almost no upward limit to its creative application. We’ve already seen a shift from physical media like books and DVDs to almost entirely digital libraries. It’s not a stretch to expect even more products to share the same fate.
So, if you’re a businessperson reading this, consider looking into how you might make and monetize an NFT. It’s emerging technology and is a lot less difficult for customers to understand than the connected cryptocurrency world. Autograph might be the big dog in the room, but there’s not a chance it’s going to be the only such project in the coming years. The lockdowns made the world more digital than it already was, and NFTs are almost assuredly going to be a big part of that technological future.