Product placement has become a ubiquitous aspect of modern marketing, allowing companies to reach consumers in a non-intrusive, engaging way. One of the most successful examples of product placement within a TV show is Gatorade’s placement in the hit series “Friday Night Lights.” Throughout the show, Gatorade is featured prominently, with the characters frequently drinking […]
Category Archives: Celebrity Marketing Tips
Useful tips and know-how for maximizing the power of celebrity to elevate your brand.
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Sep
Sep
Tom Brady, sports star, and now co-chairman of the new company Autograph, is bringing NFTs to new heights.
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Aug
Aug
Aeroski launched with a fitness-expert-filled infomercial featuring US Olympian Lolo Jones. The spot’s breathtaking snow scenes were filmed in the beautiful Chilean mountains. It performed so well that they sold out and are just now back in production after the Covid shutdown. Thankfully, everyone who’s been wanting an Aeroski can now get one! https://vimeo.com/437300700?share=copy To […]
03
Aug
Aug
Who says artists have to be starving? Meed Alex Reza, violin maker & artist.
The CShop, Behind The Scenes, Celebrity Marketing Tips, CShop Network News
8 Household Names You Know Thanks to Kevin Harrington
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Jul
Jul
You may not have heard of Kevin Harrington, but you know his work. He’s been a big part of your childhood and maybe even adulthood.
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Apr
Apr
What can be done to weather this storm? Well, here’s 6 things you can do about it right now.
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Mar
Mar
Want to expand your network of contacts with a room full of power players? How about networking, learning from and doing deals with them for a full day? Welcome to the Expansion Acceleration Mastermind Weekend. An intimate, limited attendance event available exclusively to The CShop network of clients and contacts. Under one roof, we’ve assembled […]
01
Mar
Mar
Here’s another great example of branded entertainment with a celebrity endorsement featuring Joseph Gordon Levitt & the LGxHR.
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Feb
Feb
The CShop helps companies use celebrity social media for endorsements and promotion of their products. We’ve created this Facebook On Fire series to help companies get more out of not only the celebrity social media posts we arrange for them, but also to get more benefit from Facebook promotion in general. We’re starting with the basics […]
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Jan
Jan
We’ve all seen the show. And, for some of us, it’s a favorite. Here’s a nostalgic round-up of some of the best and most memorable Shark Tank pitches.