Companies Boom Their Sales by Getting “In” the Shows

In this publicity image released by ABC, Ty Burrell who portrays Phil Dunphy is shown with the Apple iPad in an episode of Modern Family.

Product placement has become a ubiquitous aspect of modern marketing, allowing companies to reach consumers in a non-intrusive, engaging way. One of the most successful examples of product placement within a TV show is Gatorade’s placement in the hit series “Friday Night Lights.” Throughout the show, Gatorade is featured prominently, with the characters frequently drinking from the brand’s sports drink bottles. This placement not only helped reinforce Gatorade’s brand image as a drink for athletes and active individuals, but also helped boost sales during the show’s run.

Another example of successful product placement is Apple’s integration of its products into the TV series “Modern Family.” The show’s characters frequently use Apple products such as iPhones, iPads, and Macbooks, often highlighting their unique features and capabilities. This placement not only helped reinforce Apple’s reputation as a provider of high-quality, cutting-edge technology, but also helped the company reach a wider audience.

In the fast-food industry, the placement of Los Pollos Hermanos, a fictional fast-food chain, in the hit TV show “Breaking Bad” is a prime example of successful product placement. The chain’s logo and branding were featured prominently in the show, helping to build brand awareness and create a sense of loyalty among viewers. This placement also helped reinforce the idea that fast food can be a legitimate business venture.

In the automotive industry, BMW’s product placement in the hit spy series “24” is a prime example of a brand successfully leveraging the power of TV. In the show, main character Jack Bauer drives a BMW vehicle, featuring prominently in multiple chase scenes throughout the series. This placement not only helped reinforce BMW’s reputation as a provider of high-quality, high-performance vehicles but also helped create a sense of coolness and adventure around the brand.

Another successful example of product placement is seen in the TV series “The Big Bang Theory.” In the show, multiple characters frequently wear superhero t-shirts from the brand Her Universe, owned by actress and entrepreneur Ashley Eckstein. This placement helped Her Universe gain widespread exposure, as well as helped create a sense of inclusion and representation within the geek culture community.

Finally, we have to mention the partnership between Samsung and the popular reality TV show “The Kardashians.” In the show, the characters are frequently seen using Samsung devices such as smartphones and tablets, often highlighting their features and capabilities. This placement helped Samsung reach a wider audience, as well as reinforce the brand’s image as a provider of cutting-edge technology.

In conclusion, product placement has proven to be an effective marketing strategy for companies across a variety of industries. By strategically incorporating brand products into TV shows, companies can reach consumers in a non-intrusive, engaging way, building brand awareness and driving sales. It will be interesting to see how this practice continues to evolve in the years to come. Thank you for reading.

Bob Cefail
Celebrity Endorsement