Author Archives: Bob Cefail

Companies Boom Their Sales by Getting “In” the Shows

In this publicity image released by ABC, Ty Burrell who portrays Phil Dunphy is shown with the Apple iPad in an episode of Modern Family.

Product placement has become a ubiquitous aspect of modern marketing, allowing companies to reach consumers in a non-intrusive, engaging way. One of the most successful examples of product placement within a TV show is Gatorade’s placement in the hit series “Friday Night Lights.” Throughout the show, Gatorade is featured prominently, with the characters frequently drinking […]