Tag Archives: celebrity marketing

When Brands Forget Their Fans: Mass Effect 3 and the New Coke Lesson

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While digging through some old files recently, I stumbled across a blog post I wrote many years ago about the infamous ending to Mass Effect 3. At the time, the controversy had the gaming world in an uproar. Fans who had invested years in the series felt that the finale ignored the very choices and […]

Facebook on Fire – Celebrity Social Media Series 2

Post things People Will Like Posting things that people will like sounds obvious, right? But you’d be surprised how many companies don’t consider if people will like what they’re posting. Instead they focus on what they want to say and assume that because it’s on Facebook, people will see it and like it. Sorry to […]