Tag Archives: marketing

When Brands Forget Their Fans: Mass Effect 3 and the New Coke Lesson

blog post hero images

While digging through some old files recently, I stumbled across a blog post I wrote many years ago about the infamous ending to Mass Effect 3. At the time, the controversy had the gaming world in an uproar. Fans who had invested years in the series felt that the finale ignored the very choices and […]

5 Secrets To Getting In To Retail Stores

5 Secrets To Getting In To Retail Stores Core Principles To Get In, STAY In And Get Sales When you see products like Dyson Vacuums, the George Foreman Grill, Ray Ban sunglasses or Jay-Z’s Rocawear clothing line suddenly in stores everywhere, it can make the process look easy and like these products were an “overnight […]