Author Archives: Toli

When Brands Forget Their Fans: Mass Effect 3 and the New Coke Lesson

blog post hero images

While digging through some old files recently, I stumbled across a blog post I wrote many years ago about the infamous ending to Mass Effect 3. At the time, the controversy had the gaming world in an uproar. Fans who had invested years in the series felt that the finale ignored the very choices and […]

Facebook On Fire! Celebrity Social Media Series – 1

Celebrity Social Media - Endorsements from The CShop

The CShop helps companies use celebrity social media for endorsements and promotion of their products. We’ve created this Facebook On Fire series to help companies get more out of not only the celebrity social media posts we arrange for them, but also to get more benefit from Facebook promotion in general. We’re starting with the basics […]